The 2012 Summer Olympic Games, officially known as the Games of the XXX Olympiad or “London 2012 Olympic Games”, are scheduled to take place in London, England, United Kingdom from 27 July to 12 August 2012. London will become the first city to officially host the modern Olympic Games three times, having previously done so in 1908 and in 1948.
London was selected as the host city on 6 July 2005 during the 117th IOC Session in Singapore, defeating Moscow, New York City, Madrid and Paris after four rounds of voting. The successful bid was headed by former Olympic champion Sebastian Coe.
The Olympics prompted a redevelopment of many of the areas of London in which the games are to be held – particularly themed towards sustainability. While the budgetary considerations have generated some criticism, the Games will make use of many venues which were already in place before the bid, including Wembley Stadium, Wembley Arena, Wimbledon All England Club, Lord’s Cricket Ground, The O2 Arena, Earls Court Exhibition Centre, Weymouth and Portland National Sailing Academy, and the Excel Centre.
A London Underground train decorated to promote London's Olympic bid – this coincided with plans for investment in the city's public transport network
Countdown
Countdown clock in Trafalgar Square
A digital clock, located in Trafalgar Square, commenced a countdown to the opening ceremony on 14 March 2011. However, less than 24 hours after it was switched on, it suffered a technical failure, and stopped—displaying “500 (days) 7 (hours) 06 (minutes) 56 (seconds).” It was quickly repaired.
Logo
There have been two London 2012 logos: one for the bidding process created by Kino Design and a second as the brand for the Games themselves. The former is a ribbon with blue, yellow, black, green, and red stripes winding through the text “LONDON 2012,” making the shape of the River Thames in East London. The latter, designed by Wolff Olins, was unveiled on 4 June 2007 and cost £400,000.[117] This new logo is a representation of the number 2012, with the Olympic Rings embedded within the zero.[118]
The Paralympics logo (far left) and the different official colour combinations for the Wolff Olins main logo design
This will be the first time that the same essential logo is to be used for both the Olympic and Paralympic games.
The standard colours are green, magenta, orange and blue; however the logo has incorporated a variety of colours, including the Union Flag to promote the handover ceremony. The flexibility of the logo has also enabled sponsors to incorporate their corporate colours into a personalised version, such as Lloyds TSB, British Airways, and Adidas.
London 2012 has stated that the new logo is aimed at reaching young people. Sebastian Coe stated that it builds upon everything that the organising committee has said “about reaching out and engaging young people, which is where our challenge is over the next five years.” One observer, a managing director of an advertising agency, noted that the logo bore a strong resemblance to the logo for the 1974–1982 children’s television programme Tiswas, commenting that appealing to young people is difficult, and that they will see right through attempts to patronise them.
Early public reaction to the logo, as measured by a poll on the BBC website, was largely negative: more than 80% of votes gave the logo the lowest possible rating. Several newspapers have run their own logo competitions, displaying alternative submissions from their readers. The Sun displayed a design by a macaque monkey. It was suggested that the logo resembles the cartoon character Lisa Simpson performing fellatio and others have complained that it looks like a distorted Swastika. In February 2011, Iran complained that the logo appeared to spell out the word “Zion” and threatened to boycott the Olympics. Iran submitted its complaint to the International Olympic Committee, describing the logo as “racist”, asking that it be withdrawn and the designers be “confronted”. The IOC “quietly” rejected the demands, and Iran announced it would not boycott the Games.
A segment of animated footage released at the same time as the logo was reported to trigger seizures in a small number of people with photosensitive epilepsy. The charity Epilepsy Action received telephone calls from people who had had seizures after watching the sequence on TV. In response, a short segment was removed from the London 2012 website. Ken Livingstone, then London Mayor, said that the company who designed the film should not be paid for what he called a “catastrophic mistake.”
A blogger at the BBC said that “London 2012’s new logo has got the country talking although not in the manner the organisers would have hoped.” One employee at a design firm described it as “well thought out” and anticipated it would “become a source of pride for London and the Games.”
In October 2008, it was reported that clothing branded with the logo accounted for 20% of sales at Adidas’ flagship Oxford Street store, despite occupying just 5% of floor space.
Mascots
The official mascots for the 2012 Summer Olympic and Paralympic Games were unveiled on 19 May 2010; this marks the second time (after Vancouver) that both Olympic and Paralympic mascots were unveiled at the same time. Wenlock and Mandeville are animations depicting two drops of steel from a steelworks in Bolton. They are named Wenlock, after the Shropshire town of Much Wenlock, which held a forerunner of the current Olympic Games, and Mandeville, after Stoke Mandeville, a village in Buckinghamshire where a forerunner to the Paralympic Games were first held. The writer Michael Morpurgo wrote the story concept to the mascots, and an animation was produced; it is intended that this will form part of an ongoing series concerning the mascots in the run-up to the Games in 2012. Two stories have been created about the mascots: Out Of A Rainbow, the story of how Wenlock and Mandeville came to be, and Adventures On A Rainbow, which features the children from Out Of A Rainbow meeting the mascots and trying out many different Olympic and Paralympic sports.
Participating nations
Athletes from 204 NOCs are expected to participate. The Netherlands Antilles Olympic Committee, which had planned to continue functioning after the dissolution of the Netherlands Antilles, had its membership withdrawn by the IOC Executive Committee at the IOC session of June 2011. However, Dutch Antillean athletes who qualify for the 2012 Olympics will be allowed to participate independently under the Olympic flag. Listed below are NOCs who have qualified at least one athlete. As of 26 November 2011, 144 nations have qualified at least one athlete.
West Country Galleries - Sport In Art 